Time To Think!



How often do you step back to think about your executive recruiting business?  When was the last time you dissected your recruiting process and the supporting systems that are the engine of your business?


My initial executive recruiting training was laser focused on MPC’s and POE/JO’s.  Many of you recognize the acronym.  MPC = Most Placeable Candidate and POE/JO mean Presentation on Existing Job Order.  I learned the business from Management Recruiters, International.  MRI offers the best training hands down.  They are at their core an education based Recruiting Organization and with that their education is outstanding. 


Fast forward twelve years and I have now been managing my search firm for a decade.  Technology has evolved to become a powerful marketing tool under utilized by most of us.  My original MRI training simply can’t scale to the level I need it.  I need leverage and I’m sure you have considered leverage as well.  An internet marketing strategy may be your answer.


Associations and seminars inform us of its utility by sharing a single thread of the much larger internet marketing fabric.  In cutting edge consulting recruiting, it’s clearly not enough to have a blog up and running, right?  We need FaceBook, Twitter, MySpace, YouTube and Plaxo.  We need Squeeze Pages, Constant Contact and Opt-In’s.  We need an integrated platform.  Effectively integrated into a coherent strategy the internet marketing medium is truly powerful.  How much time have you had to think internet marketing?  What’s your strategy?  Are you executing your own today?  I’d like to hear from you to learn what you are up to.  Email me at ron@ronmasoncoaching.com


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